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But, love at first feel, too

What's the single most important feature to look for if I'm short on time

As Livia Firth suggests, Buy something of quality to keep forever and dont buy too much. Investing in high-quality, sustainable pieces is a great way to shop better and more affordably in the long run

Free of embellishment and rich in silhouette, Elena lets clean lines and expert tailoring take center stagemaking it effortlessly chic for weddings, black-tie dinners, coastal soires, or any event where simple sophistication speaks volumes

Viscose cotton, taffeta

We spoke with Brinda Patelthe founder, CEO and curator of Indian weddingwear rental company Marigoldto help break it down