1960's ENDURA Direct Read Watch Digital & Mechanical Watch Cal. EB 8800 Swiss Tag-Heuer Achille Hirsch registered dozens of

Achille Hirsch registered dozens of brands

Through licensing

Lip became the brand name of the company and they were building approximately 2

a rod or a bolt

confirming the brand’s legacy as the paragon of Swiss-made couple watches and the leading position in the Swiss luxury watch industry

1960's ENDURA Direct Read Watch Digital & Mechanical Watch Cal. EB 8800 Swiss Tag-Heuer Achille Hirsch registered dozens ofENDURA From wiki Endura: "Endura SA is Swiss watch manufacturer founded in 1966 by General Watch Company (GWC) in Biel Bienne, Switzerland, for the purpose of manufacturing watches under 'private label'. This company was also part of the merger between ASUAG and SSIH into SMH, now the Swatch Group. Now attached to ETA SA Manufacture horlogere Suisse, Endura SA is the private label and licensing division of the Swatch Group." Swatch Group, the world's