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"I'm looking to bring all of the fashion-forward elements of ready-to-wear to the bridal experience, and give women something that I see them looking for, but that they're not finding: simple pieces that are technically beautiful, and investment pieces that you can carry beyond the wedding." Frankel, a runner-up in the CFDA Fashion Fund (the first time a bridal designer has entered the fund, let alone won one of its prizes) is all about taking the best parts of getting dressedlayering and stylingand applying them to bridal

I did a presentation in my home country [Bulgaria], which is still pretty homophobic, but surprisingly the media was really into it

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Be aware of possible fees and the emotional disconnect with a rented dress versus buying one

I just think it fares better as a dressing starter rather than a final product

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