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"The dress has been enormously instructive for science, the scientific understanding of how color works," he told USA TODAY

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"Some people assume that the color is warm, so they subtract some orange from the dress and see blue and black, but some people assume the light is cool colored, more blue sky, so they subtract the blue color." There isn't enough evidence to tell us why exactly some brains are more likely to make one assumption over the other, though Conway has theorized it could be linked to how much waking time you spend under light, like the blue sky versus incandescent illumination