Combining great stories, fun tactics, and surprisingly complex ideas, there is a reason why this is one of the most popular games in the world
For example, let's say you include Fury, Solitude, Greif, Force of Negation, and Force of Vigor in your Modern cube
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A repeating Raise Dead creates a lot of value for creatures that want to ETB, die, or leave the graveyard like with Tormod, the Desecrator
It requires specific kinds of board state: your opponent must have a board youre able to bounce, you need a creature big enough to bounce all of their important creatures, and you need to have sufficient resources to take advantage of trading card advantage for tempo (which runs counter to how almost every other Exploit card works)
If they open a Brain Freeze, they can safely assume theres a draftable blue storm deck