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When it comes to South Asian weddings, few moments carry as much anticipation as the bridal or groom reveal

Last year, the activation drove significant media attention, leading to a 25% global sales uplift compared to the previous week (and 255% growth in the DACH market Germany, Austria, and Switzerland), according to the company

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If you'd like to learn more about top dressing a lawn, check out our in-depth interview with Grant Wallace

Without a doubt, it will capture everyone's attention

Credit: Jon Kopaloff/FilmMagic April 2012 Embracing her inner flower child in a floral Jenny Packham dress at the 2012 Country Music Association Awards in Nashville