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Fashion labels from runway darlings Khaite and Carolina Herrera to It girl-loved brands like Merlette and RHODE have all jumped on board the ultra-feminine look, which highlights a more elongated torso, emphasized by a waist band that hits lower on the hips or at the upper thigh
A growing, dynamic market Gaurav Guptas eponymous label, known for couture and eveningwear, has become a regular at Paris Couture Week and the designer regularly dresses stars like Beyonc, Cardi B and Alia Bhatt
Sales in this category are up over 250%, she reports
These dresses are designed to flatter many body types
Choose wrinkle-resistant fabrics like chiffon or georgette