I wanted to create a brand that reflects a slower pace and process: where things are made with care and detail, where tradition is more important than trend, where there is a purpose to every piece
Madix has fashioned herself as the aspirational figure in the villathe true bombshell to conquer them all
Stitch detailing throughout
The relaxed long sleeves, with a drop-sleeve design, add a touch of ease and femininity, creating a comfortable, flowy look that complements the flowy maxi length
They also carry shorter bodycon-style dresses if you really want to highlight the bump without a full-length dress, as well as a dedicated selection of photoshoot gowns
Its understated appeal lies in the balance between visibility and discretion