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They sent out postcards every other week, made a comic book, built a loyal email list of fans and kept excitable followers engaged with clues and puzzles

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Maleficent Sleeping Beauty (1959) Maleficent, with her iconic horns and commanding presence, is the epitome of evil elegance

Its Goodyear welted

Alexander McQueen Pippa's stunningly simple, yet show-stopping Alexander McQueen gown by Sarah Burton garnered as much if not more attention than her sister's traditional wedding look on April 29, 2011

I wanted to really lean into the wow factor with this one, so I styled the dress with the most gorgeous pair of sparkly heels