Brand Gap How to Bridge the Distance Between Business Strategy and Design (Revised) Kodwa Noko Engazange Amfumane Enetyala

Kodwa Noko Engazange Amfumane Enetyala

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Brand Gap How to Bridge the Distance Between Business Strategy and Design (Revised) Kodwa Noko Engazange Amfumane EnetyalaThe Brand Gap is the First Book to Present a Unified Theory of Brand Building. Whereas Most Books on Branding Are Weighted Toward Either a Strategic or Creative Approach, This Book Shows How Both Ways of Thinking Can Unite to Produce a "Charismatic Brand" A Brand That Customers Feel is Essential to Their Lives. in an Entertaining Two Hour Read You'll Learn * the New Definition of Brand * the Five Essential Disciplines of Brand Building * How Branding