Its an interesting way to get instant value from cards like sagas, planeswalkers, or expensive, durdly artifacts
Some cards which we have a fondness for are : Vampire nocturnus Lord of the Undead Master of Etherium Bloodline Keeper Adaptive Automaton / Brass Herald Daru Warchief Death Baron Field Marshal ~ Altough not strictly Lords according to the definition, we did want to mention our special inclination for the quasi-Lord 'Liege' cycle in the Shadowmoor mini-block
If you are lucky enough to open a textured foil, you just pulled one of the most valuable cards, and even the base version has a decent price if you don't get the fancy art treatment in your pack
Equipment Matters / Metalcraft This one is a little less likely, but if the set opts to use artifacts for many of the relics and weapons of the Third Age, then metalcraft or other equipment payoffs are mechanics that could work
Zero Iconics were pulled in our 192-pack sample, which is expected
Even if you don't pull any of these, nearly every card has such a unique style and theming compared to any other MTG set, that any collector just can't be disappointed with whatever they pull