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ISBN: 9781415419120
ISBN: 9780190750985
to an in-depth look at the strategic drivers for digital and social marketing
The product offering is the common factor that links an organisation to its customers
worked examples and key words
Creative Strategy and the Business of Design advertising ISBN: 9781415419120The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left brain business skills to right brain creative thinkers. Inside, you'll learn about the
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