Marketing Management a SA Perspective and Corporate Strategy

and Corporate Strategy

This Text Provides a Better Balance Between Technical and Non-Technical Content

When an Innocent Girl From the Small Town of Qwaqwa Meets Mysterious Business Mogul Siya

vir Beide Klaskamer- En Onafhanklike Gebruik

Calculus is Assumed Only to the Extent of Minimizing Sums of Squares but a Calculus-Based Introduction to Statistics is Necessary for a Thorough Understanding of Some of the Theory

Marketing Management a SA Perspective and Corporate StrategyThe Fifth Edition of Marketing Management a South African Perspective, the Leading Marketing Textbook in Southern Africa, Adopts a New Perspective on the Business Environment and the Way in Which Businesses Can Deal With Changes in That Environment.