Physique Pictorial V02N04 [November 1952] v58 JOE LEITEL

JOE LEITEL

• Set-in 1x1 baby rib collar

and his work played an important role in shaping the cultural landscape of the time

” Physique Pictorial 42 (Autumn 2017): 64–73

but later embraced it and began to train herself

Physique Pictorial V02N04 [November 1952] v58 JOE LEITELThe father of physique magazines was Bob Mizer (1922 1992). In 1945 Mizer started the Athletic Model Guild in Los Angeles as a modeling agency for male body builders. Mizer, a self taught photographer, recruited and photographed the models, carefully listing their vital statistics along with their real names and ages. Mizer sold his photos by mail, advertising them in men's magazines. By 1951 Mizer's catalog was so extensive that he began to collect