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"Shower Power
" Physique Pictorial 63 (Winter 2022): 52–61
and fitness enthusiasts
” Physique Pictorial 42 (Autumn 2017): 64–73
WAYNE PICKETT
Physique Pictorial V16N02 [April 1967] AMG "Shower PowerThe father of physique magazines was Bob Mizer (1922 1992). In 1945 Mizer started the Athletic Model Guild in Los Angeles as a modeling agency for male body builders. Mizer, a self taught photographer, recruited and photographed the models, carefully listing their vital statistics along with their real names and ages. Mizer sold his photos by mail, advertising them in men's magazines. By 1951 Mizer's catalog was so extensive that he began to collect