AMERICAN CREW FIBER CREAM 100ML Straighteners and Hair Dryers It is a leave-in treatment

It is a leave-in treatment that strengthens bonds by 50% after the first use

Genesis is the first range to treat both kinds of hair-fall – at the root and from fibre breakage

Note that the vitamin-enriched formula may result in temporary redness

The Style Stories flexible mousse helps to create more movement and supple support for your hair

Hair and scalp are moisturized

AMERICAN CREW FIBER CREAM 100ML Straighteners and Hair Dryers It is a leave-in treatmentAmerican Crew Fiber Cream is a styling cream designed for those with medium to long hair wanting both hold and shine. How to use: Apply liberally to damp hair or lightly to dry hair and style as desired. Let hair air dry naturally if applied to damp hair.