Pinpointing exactly what has allowed the Pokemon TCG to stay so strong is hard, but analysis points to scarcity (the Pokemon TCG does a limited run on certain cards, especially those connected to special events), media attention , and nostalgia
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A few early Gym Leaders gave Ash their badges for helping them out in different ways, even though he didn't officially defeat them (the Cerulean and Celadon Gym Battles were interrupted by Team Rocket and a fire respectively (though Team Rocket caused that too), sprinklers that gave Pikachu an edge, and the Haunter that Ash led back to the Saffron Gym snapped Sabrina out of her Emotionless Girl/Creepy Child persona) starting with Lt
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the first is composed of the pre- Dark Saviors "Vampires", which share a common pattern in milling the opponent's deck, by declaring a card type and having the opponent send 1 card of that type from their deck to the GY (inspired the first "Vampire" monster, "Vampire Lord"), with an added focus on the Xyz Summon of Rank 5 DARK Xyz monsters, with "Crimson Knight Vampire Bram" as their boss monster
