American Crew Forming Cream 50g L'Occitane en Provence Layer serum first

Layer serum first

Two or three sprays from the morning hold without restating themselves

and it sets to a satin finish that doesn't crease under the eye

Fast-absorbing

sitting somewhere between a lipstick counter and a night out

American Crew Forming Cream 50g L'Occitane en Provence Layer serum firstA cream that holds without the shine or the stiffness the thing you reach for when you want texture that looks like you weren't trying. American Crew's forming cream sets medium, brushes through easily if you change your mind mid morning, and doesn't flake out by evening. Work a dime sized amount through damp hair, shape it, and let it dry. Good for crew cuts, textured crops, and anyone who wants definition without that pomade gloss.