Scary cards like The Meathook Massacre, Cathars' Crusade, Sorin, Imperious Bloodlord, Arlinn Kord, and Liliana of the Veil rub elbows with solid cards like fast lands
Having all the cards from one Ink Colour in one place can make very easy create a deck that uses those cards instead of having to go though all the Set dedicated binders or boxes
Dont forget about the combo decks which are usually helmed by Sydri, Galvanic Genius
In a set with a bunch of lands that can turn into creatures, giving yours a boost can help give you the advantage over your opponents
Heck, I even ran a Phytoburst in the deck for a while because +5/+5 hit for exactsies with another +4/+4 and a 1/1 often enough to warrant the addition of the inefficient pump spell
On English booster boxes that had Wizards logos, the arched type logo was present only on the 1999-2000 boxes made in the U.K