Magic: The Gathering's next set, Adventures in the Forgotten Realms (AFR for short) is officially launching on July 23, although it'll be landing in MTG Arena today
At first, those were my opinions as well
If we get a banning, the demand for these cards should increase, especially with a Pro Tour on the horizon, and while I don't expect this increase to make boxes massively profitable, it would likely bring it up to the break-even point and put it in line with other Masterpiece sets
If you are interested in running this package, the key is to find a good home for it in the current metagame
While segments of the market have delivered outsized gains, long-term value has concentrated in a narrow tier of established, highly recognizable cards rather than broadly across new releases or speculative assets
GameStops attempt to behave like your local TCG store could only ever have been a bizarre corporate pastiche of the concept