A 100-150% profit margin is nothing to scoff at over a 5-6 year period, and those who saw the sets potential, especially as WotC neglected to reprint allied fetchlands, made serious money
Thats not why this card is among the very best ruby Lorcana cards, however
The staff was very friendly and welcoming
Dawn of Hope lets you pay two generic mana to draw a card any time you gain life, allowing you to draw as much as you can afford, plus creates Soldier tokens with lifelink
You can cast it for its Warp cost of (2)(R) to get an immediate 4-damage Flying and Haste swing and a 1-damage ping to clear small blockers like Deep-Cavern Bat, then let it retreat into exile at the end step
The standard version of the card is a great pull in Aetherdrifts Limited formats