We looked at several key factors: standout chase cards and their market values (many hitting hundreds or even thousands), pull rates that kept opening fun rather than frustrating, artwork quality that wowed the community, competitive impact on the Standard meta, sealed product appreciation (booster boxes, ETBs, and collections), and overall sales/hype from sources like TCGPlayer reports and community discussions
You can really generate an absurd amount of treasures in a short space of time, making massive beaters like It That Betrays or Blightsteel Colossus trivial to cast
Japanese booster boxes cost significantly less - approximately $42$50 USD when purchased through reputable importers like AmiAmi or HobbyLink Japan, making them around 60% cheaper per pack
(Once harnessed, its ability is active.) At the beginning of your end step, exile up to one other target nonland permanent you control, then return that card to the battlefield under its owners control
One of the spins they gave it later was megamorph to make the morph decision more interesting as it gave the creature a +1/+1 counter as well as the morph trigger, which was a cool addition to morph-dom
It fits best in slower control and setup decks that benefit from a full hand, giving it a niche but dependable role