Unlike the 2007 World Championships format, which was still filled with decks centered around Pokmon-ex, this season would almost completely push Pokmon-ex out of the metagame
(Archived via Notipix.) ^ 2014
My experience has been more people engaging with the game through Universes Beyond and these new players then continue into Magic proper from there
Perhaps it's because he looks so different in the artwork, the fact that he looks so unassuming despite being formed out of the three most 'evil' combination of colours, that he ends up sticking in the minds of the fiction writers and fanbase
Normally, bundles come with a specific alt-art promo card, but this one comes with two legendary creatures of any rarity
This card is just very efficient, very good, and can provide many two-for-one exchanges