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Against decks like Murktide or Burn, which base their removal around red spells, it can be used for protection

After: [On Play] Add up to 1 red Character card other than [Uta] with a cost of 3 or less from your trash to your hand

With Link Summoning in the game, this makes it incredibly easy to activate this effect

Cobthecobbler says

Thankfully, they also make it so that when they enter the battlefield, each token that would be created under an opponents control this turn is created under your control instead

I expect the addition of more Standard staples and complete sets to Magic Online treasure chests will affect the market more than this sale will