A Forked Bolt that costs one mana more but has more flexibility already seems like a strong card, but Ice really is the, err, icing on the cake
Suddenly, all that discard, land destruction, and card drawing they've used has backfired, as they find themselves at a low life due to Necropotence, with two (or less) lands in play, no creatures, and no cards in hand
Hes the ramp payoff, the card draw, and the protection, all in one
Casual demand should keep this card above $2, and I could see it sticking around $3-$5 long term even if it doesnt see much Constructed play
Build your deck with precision and power in the midst of emerging conflict
(It can't be blocked except by two or more creatures.) If the target creature isn't both attacking and equipped when Item Shopkeep's ability tries to resolve, it won't resolve and none of its effects will happen