Four booster packs for $230 (this price was leaked by Amazon and has since been deleted, but is likely accurate) is the hardest sale Wizards has tried to make, but it might not be as bad as players immediately assume
Copying value artifacts like Solemn Simulacrum, duplicating ETB-heavy robots, or simply flooding the board with lethal attackers makes this one of the set's premier finishers
Not to mention you can target specific threats in a pinch to steal them away
They'd be gaining massive card advantage, but what use is it your opponent is down four lands, he's out of cards, and you are dead
I can see it being a useful sideboard card, but very infrequently
There are a ton of limited editions and fandom to fund Wizards of the Coast for a while, given how expensive this set is