If you didn't know the backstory to Phelddagrif, you wouldn't understand the card name or why it's so weird, with the image of a Phelddagrif not helping
If your library contains only one card when you manifest dread, you'll look at that card and put it onto the battlefield face down
#13 It'd be nice if we could pre-order anything at all from the site without it selling out instantly
You're seeing the transformation happen
When I spoke with the principal game designer Annie Sardelis at MagicCon Amsterdam, she stated that "anytime we [WotC] made up a creature, we would just kind of look through the book for, like, what is a characteristic about that creature we can evoke." Following up on this, principal designer Gavin Verhey said: "If it's in The Hobbit, it's in the set somewhere." Based on the Hobbit cards we've seen so far, this certainly rings true
The snazzily-dressed FFXV antagonist gives your demons buffs, and also has a neat Starscourge ability that uses your graveyard as a Demon-generating machine