You buy sealed boxes or cases at or near retail, then sell them when demand exceeds supply
However, debuting the player inbox in December 2022 has made it easier to deliver free packs, cosmetics, emotes, and XP without players having to enter codes

Card Number: 114/198 Card Type: Metal Finish: Reverse Holo HP: 120 Illustrator: Kazuma Koda Name: Cobalion Rarity: Holo Rare Resistance: Grass Retreat Cost: 2 Set: Chilling Reign Stage: Basic Weakness: Fire Manufacturer: The Pokemon Company Related Products Rugged Helmet - 152/198 - Uncommon SWSH06: Chilling Reign Light Play: Gilbert 4 In Stock Light Play: Gilbert 4 In Stock Light Play: Gilbert 4 In Stock Single Strike Scroll of Piercing - 154/198 - Uncommon SWSH06: Chilling Reign Light Play: Gilbert 7 In Stock Light Play: Gilbert 7 In Stock Light Play: Gilbert 7 In Stock Light Play: Chandler 1 In Stock Caitlin - 189/198 - Full Art Ultra Rare SWSH06: Chilling Reign Light Play: Gilbert 2 In Stock Light Play: Gilbert 2 In Stock Light Play: Gilbert 2 In Stock Celebi VMAX - 008/198 - Ultra Rare SWSH06: Chilling Reign Light Play: Casa Grande 1 In Stock Light Play: Casa Grande 1 In Stock Light Play: Casa Grande 1 In Stock Grapploct - 092/198 - Holo Rare - Reverse Holo SWSH06: Chilling Reign Light Play: Gilbert 2 In Stock Light Play: Gilbert 2 In Stock Light Play: Gilbert 2 In Stock Celebi VMAX - 199/198 - Secret Rare SWSH06: Chilling Reign Light Play: Gilbert 2 In Stock Light Play: Gilbert 2 In Stock Light Play: Gilbert 2 In Stock Flannery - 215/198 - Secret Rare SWSH06: Chilling Reign Light Play: Chandler 1 In Stock Light Play: Chandler 1 In Stock Light Play: Chandler 1 In Stock Brawly - 131/198 - Uncommon - Reverse Holo SWSH06: Chilling Reign Light Play: Tucson 1 In Stock Light Play: Tucson 1 In Stock Light Play: Tucson 1 In Stock Light Play: Chandler 1 In Stock

This means that Spellseeker can find much more here, even when compared to the typical Spellslinger deck
Of course, collectors will always want to get their hands on cards as scarce as these, but it seems the shine is wearing off, and the rate at which these cards are falling in value proves it
We get to be in our 30s, we get some disposable income