Mageta the Lion (S, Block) While Blinding Angel might have heralded the return of white-blue control decks, Mageta the Lion pushed them over the top
You could go for a pump spell style deck and try to take people out with commander damage, or filter all your excess red mana into big fireballs for the win
A free keychain, a demo for a tie-in game, or some form of in-game item would make sense
Propaganda (Tempest/Stronghold/Exodus) Many of you who are reading this column might not have been around for Tempest Block, so let me sum up the format for you: white and black had shadow creature, which couldn't block non-shadow creatures or flyers
Dark Confidant for sure
Even better, you can exile it after it is played and then you are able to play it again next turn creating a second Wizard token to deal a total of 2 damage for every non-creature spell you cast