The fact that celebrities like Logan Paul and former New York Giants football player Blake Martinez have bought and sold these cards has given them a higher visibility (and value) in recent years.
This effect is fantastic nowadays because tons of decks actually rely on the graveyard with Dragons Rage Channelers, Murktide Regents, Snapcaster Mages, Wrenn and Six and even reanimation strategies through Unburial Rite or Living End
Alaynas description of the process involved with the middle three lands made me immediately think of the famous Sherlock Holmes quote about horses: Dangerous on both ends, and crafty in the middle. How many times, in both Commander deck-building and gameplay, do we know what to expect at both the beginning and the end, yet its the questions in the middle that seem to be the most intensive
If damage is dealt to your opponent, they lose that much life
This is also why I love Topps Heritage
Fittingly, its CMC, power, and toughness are all odd numbers