I think it shines a little more in non-singleton formats where you can have a little more inherent redundancy, and you do give a lot of information to all your opponents with it
the soccer bunny is undoubtedly a famous Pokemon since the gen 8 games dropped
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Then last year, all sense was lost as a PSA 9 Illustrator Pikachu sold for a ludicrous $4,000,000
Its also nonsymmetrical, so you dont need to be afraid of dying to your opponents damage sources
In the same way that you would tweak your deck over time to make it play better, you can tweak your deck in the middle of a match