At full power, it becomes a huge creature that drains each opponent for 2 life whenever you sacrifice a land
If you play 5-color eldrazi commanders like Ulalek, Fused Atrocity and Azlask, the Swelling Scourge, cards like Kozilek's Unsealing and Path of Annihilation reward you from casting expensive creature spells
What I do know is that your Azorius Control deck with Pinnacle Starcage needs wraths, and while Day of Judgment is in the format, you might have a need to exile with Beyond the Quiet
Plus you cant skip on basic lands, no matter how tempting it might be
If you do, put a +1/+1 counter on that creature
Most players aren't going to win big money, but they also really, really want to have rare cards in their pockets -- to show off, for bragging rights