The $60-70 wholesale cost positions it between budget options (newer standard sets at $40-50) and super-premium products (OP-09 at $50-60)
It won't usually be correct, but you can even enchant your opponents' big creatures with Pollenbright WingsPollenbright Wings, and because you control the enchantment, you'll still the tokens when it deals damage
You can also run it fairly, as a commander that provides both a mana advantage and card advantage since it effectively copies your instants and sorceries and gives you a discount
Kindred decks focus on one creature type and include cards meant to support those creatures specifically, and their strategies more generally
Too weird without it mattering
Thought-Knot Seer and Reality Smasher can deal extra damage, while Hangarback Walker and Matter Reshaper could easily want to die, particularly in response to an opposing exile effect